Lakeland Press Events
Location: Cumbria
Event: Christmas / Spring Press Event
Type: Product launch / showcase
Platform: Zoom Webinar
Overview
In 2022, we travelled to idyllic Cumbria to broadcast Lakeland’s Spring and Christmas Press Events. As part of the brands marketing campaign, the event was VIP invite only to the press who joined online to see the buying team in action showcasing the latest seasonal products about to hit their stores.
Challenges
This event was a refreshing change from panels and presentations, Lakeland created engaging product demos with a simple set that let the products speak for themselves. One of the biggest challenges was getting the lighting right for them, ensuring products can be seen clearly at different angles and camera shots.
Streaming the event to a Zoom webinar meant guests could be kept strictly invite only, keeping the exclusive feel of the press event.
Outcomes
Lakeland were pleased with the results and had a great turnout online. They managed to secure lots of press coverage about their products in relevant magazines and online. Another job well done!
Let's get started
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