Hologic - Minister for Health

Venue: Hologic Head Office

Location: Manchester

Event: Live address from the Minister for Health 

Type: Hybrid – Remote + Physical Speakers

Platform: Custom Event Microsite

Overview

In 2021, at the height of Covid-19 restrictions, Hologic approached us to help them broadcast a personal address from the Parliamentary Under Secretary of State at the Department of Health and Social Care, Lord Bethell. The Minister for Health was to thank the staff at Hologic and mark the opening of a Covid-19 test facility delivered by the company. He joined remotely from his office in London.

The event was broadcast to a custom microsite we built for Hologic to showcase the celebration, including a live player and Q&A functionality for the staff watching at home. 

Presenter at the lectern welcoming the minister for Health during live stream
Minister for Health, Lord Bethell, addressing the Hologic staff via live video link during live stream
Staff member posing questions live to Minister for Health during live stream
Minister for Health, Lord Bethell, addressing the Hologic staff via live video link during live stream

Challenges

With the country only just opening up, and strict social distancing and work rules in place, many businesses were facing the challenges of how to host safe events. We worked with Hologic to plan a covid-19 appropriate broadcast, including a socially distanced audience and crew with individual mics to avoid any cross-use. 

The Minister himself dialled into our production remotely, where we were able to display him on-screen seamlessly to deliver his speech and take questions from the audience. 

Outcomes

This was one of the first physical events we ran during the pandemic, so it was a learning curve for the client, audience and Minister. We were able to lend our live streaming and production experience to deliver a seamless live stream with a remote guest, without compromising on the visual quality or presentation of the occasion.

A press release was put out about the event, getting nationwide coverage in business publications online.

Just wanted to say thanks so much for today and all the prep leading up to it. I feel very lucky I found you and Visair just a few weeks ago. As you know this was an important day for Hologic and your approach reassured everyone and the whole thing looked superb.
Chris Lorimer
Director, IS International

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